From Zero to $10B in Secondaries: Greg Brogger 's Journey to a $160M Exit
Most founders never see $100M+ outcomes, Greg Brogger has done it twice. In this episode, he breaks down how SharesPost grew from zero to $10B in secondary transactions, why he chose to sell for $160M during COVID, and the overlooked deal mechanics that shaped the outcome. Greg also reveals how a $15M Nasdaq JV buyback gave SharesPost fuel at the perfect time.
But the real gold is the decision-making framework: when to raise, when to sell, and how to understand your company’s ceiling. Greg then explains why he believes the next decade of liquidity won’t be brokered transactions at all, and how Collective Liquidity offers a far cheaper, higher-LTV model for unicorn employees.
Founders looking to build, scale, or exit: this is required listening.
👉 Watch now: YouTube link
Here’s what you’re in for:
00:00 – Intro
01:20 – The $160M exit decision
04:05 – Selling in a crisis
06:20 – The fork in the road: raise or sell
08:00 – Building a $10B secondary marketplace
10:02 – SharesPost vs Forge Global
12:08 – Why the broker-dealer model plateaued
14:30 – Creating Nasdaq Private Market
17:20 – The $15M JV buyback story
20:05 – Enter Collective Liquidity
22:30 – A new model for shareholder liquidity
24:40 – Founder lessons on exit timing
27:30 – The future of private markets
ABOUT Greg Brogger
Greg Brogger is a pioneer of the private markets. He founded SharesPost, the first major marketplace for private company stock, ultimately facilitating $10B+ in secondary transactions before selling the business to Forge Global for $160M. Greg also co-founded Nasdaq Private Market in partnership with Nasdaq, building the platform from scratch before Nasdaq acquired the JV back. Today, he runs Collective Liquidity, a radically more efficient way for unicorn employees to unlock liquidity and diversify tax-free.
Get in touch with Greg:
- Learn more: https://collectiveliquidity.com
- Connect with Greg on LinkedIn
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