Funding 101 - Fundraising Resources for Founders

Crack the Code on Traction to Raise Capital

Written by Jason Kirby | Apr 4, 2023 6:59:23 PM

Crack the Code on Traction to Raise Capital

 
Investors always want to see traction, but your resources are limited. In this event, speaker Craig Zingerline, founder of Velocity Growth, will walk you through maximizing your existing traffic to increase your traction and impress your investors. 
 
Watch the video below to learn from conversion rate optimization specialist Craig Zingerline, who will walk you through optimizing your landing pages for maximum conversion potential. Whether you're B2B or B2C, Craig will show you the common pitfalls most landing pages face and give you actionable tactics to put to work on your landing pages, including:
 
  • How to speak to your target audience
  • What technical and performance aspects to consider
  • How to choose what conversion goal to focus on
  • What role triggers and user psychology play in a high-performing landing page
  • And much more...

About the Speaker: Craig Zingerline

Craig is a 6-time founder and currently co-founder & CEO of Velocity Growth. Velocity Growth helps startups grow via products and services focused on teaching the skills and providing the hands-on help that startups need to be successful with customer acquisition, activation, retention, and experimentation. Prior to founding Velocity Growth, Craig was in growth & product Leadership roles at Sandboxx, Upside Travel, Red Tricycle, Votion, New Signature, e-Dialog & more. He's an active mentor, advisor, and investor to dozens of startups. 
 
In his spare time, Craig likes to hang out with his family, run, play drums, and constantly experiment with new product ideas.

Craig earned his Bachelor of Science in Information Management and Technology from Syracuse University where he was captain of the Cross Country and Track & Field teams and member of the Big East Academic All-America Team 1997-99. He has 4 marathons under his belt, and plans to do another in the future.
 

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