Welcome to the Thunder Founder Newsletter issue #5!
You can expect us to share a new topic every week relevant to scaling your company and successfully fundraising!
Raising capital for your company can seem like a full-time job. Creating decks, doing outreach, and having investor meetings take up most of your week. But! You still need to find time to run your business. The more growth your company has, the higher your evaluation can be and the easier it can become to close funding. So how do you do both? Below are a few articles on Go-To-Market strategy and how to run your business while fundraising. Pulling from these articles can help you find a balance between fundraising and running your company simultaneously.
BONUS CONTENT!
A few months back, Thunder Hosted Nelly Yusupova. Nelly gave Thunder founders her master class on How To Find Product Market Fit Quickly. If you missed it or want a refresher, you can see the recording HERE!
What the Experts Have to Say
The Ultimate Guide to Building a Go-To-Market Strategy (With Examples)
This article gives an overview of a Go-To-Market strategy, its uses, how to develop it, and how to build yours in 11 steps! If you need to know where to start, this article gives a great step-by-step process. Read more
How to make time to fundraise while running your business!
This article talks about how to focus on running your business while fundraising. It also gives tips on how to manage your time efficiently. Adding in tips on how to do two things at once. Read more
How to Keep Control of Your Business While Raising Capital.
This article gives great tips on how to keep the lights on when fundraising. The article explains bootstrapping, or quick fundraising platforms like crowdfunding as a way to continue to run your business while fundraising. It also goes into keeping control of your business after fundraising and not putting yourself in a position to give up too much control to investors. Read more
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Written by Jason Kirby - https://www.linkedin.com/in/jasonrkirby
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