Welcome to the Thunder Founder Newsletter Issue #23!
As a startup founder, you have a big dream. You want to create something amazing that solves a real problem and makes a positive impact. However, you can’t do it alone. You need a team of talented, passionate, and innovative tech professionals who can help you turn your vision into reality. You need people who can code, design, test, market, and sell your product or service.
But how do you find and hire these people? How do you compete with the big tech giants and the well-funded startups that offer attractive salaries, perks, and benefits? How do you stand out from the crowd and convince the best candidates to join your startup?
The answer is simple: You need to create a strong employer brand. Your employer brand is how you present yourself as an employer to potential candidates. It’s what makes you different from other employers and what attracts candidates who fit your culture and values. It’s what makes them want to work for you and stay with you. Your employer brand is not just about what you offer, but also about who you are, what you do, and why you do it. It’s about your mission, vision, goals, and impact. It’s about your work environment, culture, and opportunities. It’s about your story, achievements, and challenges.
At Thunder, we understand these challenges and created a long post to discuss in detail all the different points to consider when building your brand, hiring talent, and retaining them.
Check out our longer blog post here: Hiring Talent Post
If you're ready to raise capital, let us know and upgrade to Premium to unlock your targeted investor list of who will have a higher probability of investing. All premium clients receive a complementary consulting session with Jason Kirby, Managing Partner at Thunder. Upgrade Now
What the Experts Have to Say
How To Attract Top Talent When You Are A Small Startup
A nice overview of other methods you can use and places to look for talent. Read More
The practical guide to startup recruitment
An excellent step-by-step guide with different resources to use along the way when hiring talent. Read More
Nine Strategies for Retaining Talent in Your Startup
Once you have talent, you need to retain it. Here are some excellent strategies to use to keep your best workers. Read More
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Written by Jason Kirby - https://www.linkedin.com/in/jasonrkirby
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