Pre-Selling to Success #33

How to Generate Massive Pre-Launch Revenue

Join us on Thursday, July 27 @ 1 PM EST!

​We are excited to host Mark Pecota from Launchboom, the king of pre-product launches, who will walk you through how to run a pre-launch campaign. Now most of his advice is geared towards consumer products, but a lot of his lessons can apply to any prelaunch business.

​Here's what you can expect to walk away with:

• ​Learn the exact step-by-step system used to drive over $100 million in pre-order revenue for product launches on Kickstarter.
• ​You'll learn: Why crowdfunding is the best way to launch a unique consumer product
• ​How to build a pre-launch email list that's 30 times more likely to buy
• ​Why you must hit your funding goal on day one (and how to do it)
• ​The seven key milestones you must complete to achieve launch success

​Mark is the CEO and co-founder of LaunchBoom, a global powerhouse renowned for driving over $100 million in revenue through product launches since 2015. As a Certified Expert recognized by Kickstarter and Indiegogo—the world's top crowdfunding platforms—Mark has demonstrated proven mastery in the art and science of product launching. Mark is also the acclaimed author of "Crowdfunded," leading the pack as the best-selling book on crowdfunding on Amazon. His profound expertise and innovative approach have made him a trusted guide for aspiring entrepreneurs seeking success in the challenging landscape of crowdfunding. RSVP Here

Fundraising Demystified Episode #7 is Live!

In this episode, we had the pleasure of speaking with Brandon Peterson, CEO and co-founder of Geokey, about his journey in securing $2.2 million in seed funding.

Here are some of the key topics we discussed:

1. Product Market Validation: Brandon shared his insights on how to validate your product in the market and find the right fit for your business.
2. Pitching Across Different Company Stages: We delved into the nuances of pitching at different stages of your company's growth and how to tailor your pitch accordingly.
3. Beyond Money: Brandon explained why it's important for founders to look beyond just monetary investment when seeking investors and the value of strategic partnerships.

Now, let's dive into some key takeaways from our discussion:

• Accept Humility and Openness: Don't fall into the trap of thinking you need to know everything. Be open to feedback and acknowledge that you might be wrong.
• The Power of a Great Team: Building a strong team is essential for success. Brandon shared his experience of finding talented individuals who complimented his skills.
• Persistence Pays Off: It took Brandon three years to find the perfect fit for Geokey. When he found it, he went all in and saw significant growth.
• The Three P's: People, Product, and Profit: Brandon emphasized the importance of having these three elements in place before embarking on your fundraising journey.
• Know Your Numbers: Dive deep into your financials and understand the numbers that drive your business. Investors appreciate founders who have a solid grasp of their financials.

I encourage you to listen to the full episode for a deeper dive into these topics and to gain valuable knowledge and inspiration to navigate the fundraising landscape. Listen Here

What Any Founders Can Learn From Preselling

Preselling is a marketing strategy that involves selling your product or service before it is officially available to the public. It can help you achieve various goals, such as validating your product-market fit, generating cash flow and funding, building a loyal customer base and community, and testing and improving your marketing channels. But preselling is not only for startups that sell physical products or consumer goods. It can also be useful for startups that offer software, services, or even cryptocurrencies. Here are some of the key lessons that founders can learn from preselling their product or service.

• Lesson 1: Validate Your Product-Market Fit
  Preselling allows you to test the demand and feedback from your target market. You can use this information to fine-tune your product features, pricing, messaging, and marketing channels. You can also avoid wasting time and money on developing something that nobody wants or needs.
• Lesson 2: Generate Cash Flow and Funding
  Preselling can generate revenue in advance that you can use to cover your production costs, hire more staff, or invest in marketing. You can also use presales as proof of concept to attract investors, partners, or sponsors for your startup.
• Lesson 3: Build a Loyal Customer Base and Community
  By preselling, you can create a sense of exclusivity and urgency among your potential customers. By offering them a special deal, a limited edition, or early access to your product or service, you can make them feel valued and excited. You can also use presales to build a community of supporters, advocates, and influencers who will provide feedback and testimonials.
• Lesson 4: Test and Improve Your Marketing Channels
  Preselling can allow you to test different marketing channels and strategies to see which ones work best for your startup. You can also gather data and insights on your customer behavior, preferences, and feedback that you can use to optimize your marketing campaigns.

 This is just a short list, if you want more details, join us on Thursday with the link above.

What the Experts Have to Say

How To Presell Your Product Idea For A Successful Launch

Here is another list of great skills and ideas you will learn from preselling your product and what to do to ensure success. Read More

8 Proven Strategies to Pre-Sell your SaaS Idea in 2023

If you are a SaaS startup, then we highly recommend this article which provides great ideas and tools to use when starting your sales process. Read More

The Art Of Pre-Sell

Understanding what makes a consumer buy your product is the key to sales. This article dives a bit deeper into psychology and what you can do to drive your sales using a bit of science. Read More

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Written by Jason Kirby - https://www.linkedin.com/in/jasonrkirby
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