Funding 101 - Fundraising Resources for Founders

FD Ep. 37 Sherry Jiang

Written by Jason Kirby | Apr 11, 2024 12:00:00 PM

The Originator of the Opportunity Fund Concept Helping Imagine Raising $3,000,000 and Then Pivoting to a Completely Different Business. That's What Sherry Jiang Shares on This Episode

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Sherry Jiang Shares Her Secrets to Managing Her Burn and Repitching Existing Investors After a Major Pivot

                                   

In this episode, I talked with Sherry Jiang, co-founder and CEO of Peek.Money, formally known as Blue Jay Finance, where she shares her journey from leaving Google to starting her own company. Blue Jay Finance aims to solve the problem of managing personal finances by providing an intelligent net worth tracker and personalized insights.

Sherry explains her decision to take a bold bet on Asia and build her company in Singapore. She first jumped into fintech focusing on stablecoins, even with the ups and downs of the crypto market. When COVID hit, raising money got tough. But Sherry got creative and focused on small checks to get intros to bigger checks. Sherry didn't just look for money; she also worked on making real connections beyond the context of fundraising.

Amidst pivots in the company's direction and changes in co-founder dynamics, she stayed focused on being careful with money and keeping things simple. She made sure they didn't spend too much and always looked for ways to make revenue. She offers tips for founders dealing with pivots, focusing on key metrics, communicating effectively, and having a nuanced perspective on the process.

Here's what you're in for:

  • 00:00 Intro
  • 03:45 Leaving Google and starting Peek.Money
  • 09:47 The conception of Peek.Money
  • 22:10 Raising funds for the stablecoin idea
  • 27:01 Raising capital and networking
  • 29:05 Pivoting and communicating with investors
  • 34:23 Co-founder dynamics and transition
  • 39:39 Managing burn and cashflow
  • 44:24 Advice for founders dealing with pivots 

ABOUT SHERRY JIANG

Sherry Jiang, Co-founder and CEO of Bluejay Finance, mixes a strong entrepreneurial drive with smart strategy in the blockchain world. Before starting Bluejay Finance, Sherry sharpened her skills at Google. There, she learned a lot about creating products and understanding markets. Using what she knows, Sherry set out to make private market investments open to more people through Bluejay Finance. At Bluejay Finance, she leads a team working to change how people invest in private markets. She has since pivoted to focus on helping investors track real-world assets. Sherry's way of leading focuses on being the best, always learning, and pushing the industry forward.

Watch it Now

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