In this episode, prepare to be inspired as we tap into the expertise of Jordan Bantista, a prominent PR consultant for tech companies, who joins us to share his invaluable insights on navigating the PR landscape for founders. Jordan delves into the art of capturing investor attention before a capital raise, revealing the optimal timing and approach for announcing a capital raise and underscoring the pivotal role of PR in shaping a company's narrative and distinguishing it from competitors. He also emphasizes the crucial integration of PR into a comprehensive marketing strategy that encompasses advertising and SEO.
Whether you're contemplating managing PR independently or seeking professional assistance, this episode provides indispensable guidance for founders aiming to utilize PR to secure capital and establish their brand's credibility.
Tune in to this episode to gain exclusive insights into crafting compelling narratives and fostering authentic relationships with reporters, all with the aim of setting your brand apart in the fiercely competitive market. Don't miss out—subscribe to our channel for more enlightening episodes!
HERE ARE SOME KEY POINTS IN THIS EPISODE
02:10 - Startups and impactful press coverage.
11:52 - Pre-fundraising strategies.
14:48 - Measuring the impact of PR.
18:39 - Are you newsworthy?
23:27 - Getting a reporter's attention.
29:03 - Non-traditional PR strategies.
33:47 - PR and capital raise strategies.
36:06 - Raising capital for your business.
ABOUT JORDAN BANTISTA
Jordan Bantista is the accomplished founder of the consultancy Jordan Bantista PR, known for his extensive expertise in the field of public relations. With nearly a decade of experience, he has collaborated with prominent billion-dollar startups such as Yelp, Ro, and Article, honing his skills in securing impactful press coverage, particularly around the critical juncture of funding announcements for startups. His exceptional proficiency lies in crafting compelling narratives and strategic approaches that effectively set his clients apart from their competitors, all while capturing the attention of investors, media outlets, and potential customers. Jordan's unique PR methodology revolves around the cultivation of authentic relationships with reporters and leveraging current industry trends to optimize coverage and boost visibility for the brands he represents.
Based in Los Angeles, Jordan has made significant contributions to a multitude of companies, including Meta, Depop, Hopper, and Industrious, among others. Through his invaluable guidance, his clients have successfully announced more than $500 million in venture capital funding, alongside earning distinguished accolades such as Forbes 30 Under 30 and Inc Best Workplaces.
Links Mentioned:
You can reach Jordan Bantista on her LinkedIn account here: https://www.linkedin.com/in/jordanbantista
And on his website here: https://www.jordanbantista.com/
Hosted by Jason Kirby - https://www.linkedin.com/in/jasonrkirby/
Subscribe to our weekly newsletter for market and industry news and tips when it comes to raising capital and growing your business - https://join.thunder.vc
Seeking to raise capital? Get your list of target VCs by creating a free profile here - https://web.thunder.vc
Looking to raise debt? Explore tailored debt options for free by completing a profile at https://debt.thunder.vc
Thank you for being a loyal subscriber to Fundraising Demystified. We appreciate your support, and we're excited to continue bringing you more inspiring stories from successful founders.
