Kickstarter Product Launches: The Power of Presale Launches

Welcome to the Thunder Founder Community, where amazing entrepreneurs strive to launch their companies successfully. Today, we have an incredible guest speaker, Mark Pecota from LaunchBoom, who will guide us on running pre-launch campaigns. His advice, focused on consumer products, can be useful for any pre-launch business.

About Our Guest:

We are delighted to introduce our esteemed guest speaker, Mark Pecota. Mark is the CEO and co-founder of LaunchBoom, a global powerhouse renowned for driving over $100 million in revenue through product launches since 2015. As a Certified Expert recognized by Kickstarter and Indiegogo—the world's top crowdfunding platforms—Mark has demonstrated proven mastery in the art and science of product launching.

​Additionally, Mark is the acclaimed author of "Crowdfunded," leading the pack as the best-selling book on crowdfunding on Amazon. His profound expertise and innovative approach have made him a trusted guide for aspiring entrepreneurs seeking success in the challenging landscape of crowdfunding.

What You'll Learn:

Mark Pecota will reveal his step-by-step system that has generated over $100 million in pre-order revenue for product launches on Kickstarter. Here are the main takeaways:

1. Why crowdfunding is the best way to launch a unique consumer product:
   - Crowdfunding platforms like Kickstarter and Indiegogo are perfect for launching unique consumer products.
   - They only need a prototype, allowing entrepreneurs to create a prelaunch email list and marketing materials.
   - Achieving the funding goal on the first day, known as the "launch boom," is crucial for success.
   
   
2. How to build a pre-launch email list that's 30 times more likely to buy:
   - The strategy involves creating a pre-launch email list of highly interested buyers.
   - This email list is used to achieve the funding goal on the first day, creating a powerful launch boom effect.
   
   
3. Why you must hit your funding goal on day one (and how to do it):
   - Hitting the funding goal on the first day is vital for building momentum and attracting more funds.
   - Success stories like Top Shelf and Lomi show that this works even with smaller budgets.
   
   
4. The seven key milestones you must complete to achieve launch success:
   - Product Positioning: Target the right audience and communicate your product's value using the CBBE framework.
   - Product Imagery: Choose impactful images and associate your product with relevant brands.
   - Reservation Funnel: Convert email subscribers into VIPs with a $1 deposit, predicting buyer interest.
   - Ads Live: Use Facebook ads and the 4Fs framework to reach the best audiences.
   - Campaign Page: Craft compelling copy and headlines for an effective campaign page.
   - Campaign Video: Create a compelling script and invest wisely in your video.
   - Launch Day: Build excitement through email marketing and exclusive offers to VIPs for a successful launch.

With Mark Pecota's guidance, you have the keys to a triumphant Kickstarter product launch. Crowdfunding empowers entrepreneurs to turn their product ideas into reality. Build your pre-launch email list, hit the funding goal on day one, and follow the seven key milestones to launch success. Mark's unparalleled expertise positions him as a reliable mentor for crowdfunding success. Armed with these insights, you can embark on an extraordinary journey to bring your unique consumer product to the world through the magic of pre-sale launches.

You can also sign up on Thunder.vc for an invite to our Founders Slack community where you can connect with other founders, ask questions, and access support and content.