Navigating Your Fundraising Quadrants
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You Probably Need Help With Your Pitch Deck...
For most first-time founders, the idea of a pitch deck sounds easy, but I often get decks with "v43" in the filename, implying it's the 43rd iteration of a deck 😖
Don't be this founder. Collaborate with active VCs on your deck and pay a professional designer to eliminate the guesswork and make a strong first impression when you're ready to pitch investors.
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The Fundraising Quadrants: Where Do You Actually Stand?
In this episode of Fundraising Demystified, I break down the Fundraising Quadrants: a simple way to figure out where you stand and what capital options make sense. Are you in Early Growth, Established Growth, Strong but Slow, or Struggling? I’ll walk you through what each quadrant means, who will (or won’t) fund you, and how to decide if you should raise or just keep bootstrapping. Too many founders chase the wrong money, and you don't have to be one of them.
What you can expect:
- 00:32 Speaker's Background and Expertise
- 01:15 The North Star framework: What do you really want to achieve?
- 03:42 What are the Fundraising Quadrants? Find out where you stand
- 05:29 Breaking down the quadrants: Early Growth, Established Growth, Strong but Slow, Struggling
- 06:47 Venture Capital: When and how to attract investors (and when to avoid them!)
- 09:09 Debt Financing: Leveraging assets, revenue, and strategic borrowing
- 12:20 Private Equity: What PE firms look for & how to position your startup
- 15:16 Planning Your Exit: M&A, acquisitions, and strategic partnerships
- 18:24 The Big Question: Should you use investor money or bootstrap?
- 18:44 How Thunder VC helps founders navigate fundraising
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Free Fundraising Resources
😍 - Free list of AI Recommended VCs - Apply for free
👨💻 - Free fundraising coaching session - Schedule 15 minutes with us
📝 - Playbook for Negotiating Term Sheets - Download it Here
💽 - Playbook for Setting Up and Sharing Your Data Room - Download it Here
✉️ - Playbook for Sending Investing Updates - Download it Here
📞 - Guide to nailing your first calls with investors - Download it here
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Premium Resources
🗓️ - Book a one-hour private capital strategy call - Book Now
💫 - Pitch deck design services for founders by VCs - Decko
💼 - Startup Legal Services - Bowery Legal
📚 - Startup Friendly Accounting Services - Chelsea Capital
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Upgrade to Thunder Premium to Unlock:
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Access to VC firms' team tabs to see active partners of the fund & their LinkedIn
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Navigate a VC's portfolio to see relevant portcos or competitors, quickly find their founders on LinkedIn to connect with them, and request warm introsA downloadable CSV with the investor emails & LinkedIn URLs
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Ability to filter your matches and adjust your profile
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LiteCRM to track your progress
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Request intros to VCs directly through the platform
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Get our fundraising guide on how to increase your odds of getting a meeting
- Upgrade to lifetime access (one-time fee of $497) and get a free coaching session
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Let's Connect:
- Hosted by Jason Kirby - https://www.linkedin.com/in/jasonrkirby/
- Subscribe to our weekly newsletter for market and industry news and tips when it comes to raising capital and growing your business - https://join.thunder.vc
- Seeking to raise capital? Get your list of target VCs by creating a free profile here - https://web.thunder.vc
- Looking to raise debt? Explore tailored debt options for free by completing a profile at https://debt.thunder.vc
- Thank you for being a loyal subscriber to Fundraising Demystified. We appreciate your support, and we're excited to continue bringing you more inspiring stories from successful founders.
