Lessons Learned Raising $30M in Equity & $50M in a Debt Facility: Fundraising Demystified: Episode 27
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Quick, Non-Dilutive Capital for Entrepreneurs
The cost of equity capital is getting expensive; debt or working capital might be a better option if you're already generating revenue, and it's non-dilutive.
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You'd be surprised to learn what you qualify for.
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Paul Kromidas, Founder of Summer, Ran a Structured Fundraising Process to Raise $80M+
In this episode, we have Paul Kromidas, the mastermind behind Summer, a game-changing vacation home company that's turning heads with over $11 Million raised during their seed round and another $18 Million in series A and a $50M debt facility.
We're talking practical empathy, perfect timing, and a killer structured process. Paul shares his insights and advice for founders on how to craft tailored narratives that speak directly to different investors and the importance of hiring the right experts.
A quick tip: If you're considering debt capital, Paul is the person you should listen to, as he has secured a $50 million debt facility for Summer Inc.
Where to Find Paul
Learn more about Summer Inc.
- Website: https://www.gosummer.com/
- LinkedIn: https://www.linkedin.com/company/summer-inc/
- Instagram: https://www.instagram.com/startsummering/
- Tiktok: https://www.tiktok.com/@startsummering
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Premium Resources
đïž - Book a one-hour private capital strategy call - Book Now
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Let's Connect:
- Hosted by Jason Kirby - https://www.linkedin.com/in/jasonrkirby/
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- Thank you for being a loyal subscriber to Fundraising Demystified. We appreciate your support, and we're excited to continue bringing you more inspiring stories from successful founders.
Summer CEO Paul Kromidas on Raising $80M and PropTech Strategy
Published: · Watch the video · Page URL: https://blog.thunder.vc/fd-ep.-27-paul-kromidas
Episode Summary
Host Jason Kirby talks with Paul Kromidas, Founder & CEO of Summer, about raising an $11M seed (2021), an $18M Series A (2023), and securing a $50M debt facility to scale a tech-enabled vacation home platform. Paul shares lessons from Airbnb, Summerâs âgradual ownershipâ model, underwriting and brand strategy, and practical fundraising advice: start early, tailor the narrative to the investor, parallel-path your process, and stay tenacious.
- Key Topics: fundraising strategy, debt facilities, underwriting tech, brand building, marketplace supply, investor memos, founder mindset.
- People: Jason Kirby (Host), Paul Kromidas (Guest; CEO, Summer).
- Links: Video · Episode page
Episode FAQ
What is Summerâs core business model?
What is âgradual ownershipâ?
How did Summer finance growth beyond equity?
Key fundraising takeaways for founders?
How does brand factor into PropTech?
Why do quality listings outperform?
Full Transcript
Jason Kirby: Hey everyone, welcome back. Today we have Paul on the show with us today. Thanks for joining us, Paul.
Paul Kromidas: Thanks for having me, Jason. Pleasure to be here.
Jason Kirby: Yeah, so Paul is the founder and CEO of Summer and they have gone on to raise over $80 million. So Paul, I'm so excited to hear about your story, your journey and how you've gotten to where you are today. Would you mind just giving a little bit of color about your background and what led you to starting Summer for the audience?
Paul Kromidas: Yeah, before I got started on Summer, I had a variety of roles, which I think all kind of played a role in the entrepreneurial journey in terms of getting there. Started my career in more form of finance, the credit world, sort of underpins. I still think back to some of those lessons when I'm negotiating debt facilities and talking to lenders right now. I think being able to speak that language a little bit has certainly been helpful on the journey and know what it's like to go into those offices and talk to those types of people. Moved over to management consulting, strategy and operations work, M&A work after that. And I have a lot to bring forth from that experience that I think led me into what I'm doing now as a founder. But then most relevantly, that world, being M&A, led me to Airbnb. So I was at Airbnb for a number of years, initially through an acquisition they were doing, helped them lead that acquisition, bring that company in, figure out what to do with it. And then I stuck around after that and actually led a product team there, building out consumerâfacing products for a number of years and strategy operations work as well on the side there. And I sort of had the core idea come to me while I was there.
Paul Kromidas: One of the things I noticedâanyone whoâs used Airbnb has probably figured this outâis that quality hosts do very well on the platform. People who can drive whatever the moniker isâand Airbnb has changed it a lot. There was Superhost, there was Airbnb Plus, now it's Guest Choice. I'm a Guest Choice as wellâSummer Homes are Guest Choice Homes, that's great. Whatever we call it, theyâre hitting the core principle: quality stays, consistent fiveâstar reviews, professional photography, the amenities you expect.
Jason Kirby: Yeah. I'm making a choice. Yeah.
Paul Kromidas: Those homes will perform better than someone taking a home, throwing some IKEA furniture in, and putting up a couple of grainy iPhone pictures. And maybe there are some questionable rules. I've got kidsâyou understand where I'm coming from. You don't want anything to go wrong. You want to book quality, and you can charge a premium for that. Those homes are booked more than others. The thing I noticed at Airbnb was we could not onboard enough of that supply fast enough. Itâs a marketplaceâsupply and demand. Thereâs a lot of demand, but not enough supply. Why? I started to unpack this. Individual owners of these propertiesâthe ones who currently own them or want to own themâare often illâequipped for what is, at the end of the day, a distributed hospitality operation.
Paul Kromidas: How are you creating an experience on the ground akin to staying in a hotel? People donât book shortâterm rentals to stay in a hotelâyou know youâre not getting the Courtyard Marriottâbut too many get lost in the shuffle and donât think consumerâfirst. If Iâm requiring someone to take out the trashâthere are all these jokes onlineâbag this, do that, five locks. What kind of experience is that? People get annoyed. Theyâre consumers, and not everyone has a consumerâfacing mindset.
Paul Kromidas: So I started to think through: customers buying these homes need to get more out of them, or buy new ones and remove risk. People can make money doing it, but itâs risky and timeâconsuming, and people donât understand the data. The idea for Summer came from that: can we increase supply in shortâterm rental marketplacesâAirbnb, Vrbo, etc.âand our own platform, by linearizing the process? We run homes through data and underwriting to understand what theyâll makeânot boosted numbers. We can say this home on this block will generate this muchâwhether you already own it or want to buy it, hereâs how to maximize it.
Paul Kromidas: We will finance that purchase if you want to buy new, or finance improvements to your current property. And we will manage the home, price it, and generate the yieldâunder a trusted brand, Summer Homesâwell known to renters and owners as a quality operator that cares for assets like their own. We find strong feedback loops that build a network resonating with consumers.
Jason Kirby: I'm glad you gave the overview of Summer and how relevant your background wasâespecially those Airbnb insights and seeing the supply/demand problem. Did you ever have your own property prior to doing this yourself, or did you jump into it?
Paul Kromidas: Itâs crazy, actuallyâno. I did not own or operate a shortâterm rental officially. Iâd been adjacent to it for many years at Airbnbâlooked at numbers, talked to owners. I wore different hats, but my last was on the product team. A big job of any product person is consumer focus: who youâre building for. At Airbnb, there are two customers: hosts and guests. I had the fortune of working on both endsâtalking to hosts constantly. Brian always emphasizes how important hosts are; you walk through the halls and see pictures of actual hosts to remind you who we serve.
Paul Kromidas: You get to know their pain points and try to solve them. Airbnb wants to remain a marketplace, keeping operational and financial pieces at armâs length. Thatâs an opportunity for us to do both, plus build technology.
Jason Kirby: The showâs about fundraising, but I want to get into the model. You raised a sizable debt facility to make this a reality.
Jason Kirby: Whereas most are glorified property managers, you actually finance the deal. Why choose the financing route and take on that risk along with the homeowner?
Paul Kromidas: The initial thought was helping more people become ownersâget the vacationâhome experience in a way that makes sense. We were building a topâofâfunnel algorithm proven to be accurate at finding the right homes and informing investment decisions. Think of someone driving to view homes and wondering which is good. Our âmass affluentâ customer can transact but has higher risk aversion because itâs an outsized portion of their savingsâso theyâre thoughtful.
Paul Kromidas: Many already own homes and want more yield. We can advise what to improve and help finance it. For new buyers, we created gradual ownership. If weâre confidentâstarting with our technologyâweâll buy the home, let you rentâtoâown for up to two years, operate it and show performance that matches our underwriting. Then you can buy it back deârisked, with fiveâstar reviews and proven yields. Iâm comfortable taking that risk because Iâm confident in our numbers. It differentiates us from straight property managers and creates more owners in a riskâreduced way.
Jason Kirby: Fundraising can be tough for models adjacent to real estate. Early on, what was your fundraising experience likeâstrategy, first roundâeasy or a crazy journey?
Paul Kromidas: We raised our seed at the end of 2021âa different world. Looking back, valuations and expectations were inflated across proptech, fintechâeverything. We only took one round in that environment, which gave us time to rightâsize as we grewâsomething I didnât grasp before. You get a term sheet and a big valuation and think, âI did it!â But you must prove it each round; if not, itâll bite you later. The blessing: I had strong founderâmarket fitâAirbnb, product, strategy/ops, finance. VCs wanted to talk. Had I started this year, I might not have done it; thereâs an initial quantum of capital required. That environment enabled the initial injection; todayâs is healthierâprovided you can fundraise.
Jason Kirby: You leveraged timing and got an $11M seed. When did you close your Series A?
Paul Kromidas: Over the summer. We announced about a month agoâsummer can be tough for PR with OOO. We picked up a little more in September and got it out before yearâend. We closed an $18M Series A. Different ecosystem than 2021ânight and day. Our 2021 seed took ~two months from start to wired money; multiple term sheets. For the A, tables have turned: VCs are pickier, diligence takes longer. Give yourself timeâadd at least three months to whatever you think.
Jason Kirby: Why that Aâround strategy? You raised $18M equity and secured a $50M debt facilityâhow did you decide amounts and vehicles?
Paul Kromidas: In August 2022, I saw storm clouds: rates rising fast. I wanted to batten down the hatches and make it through. We had traction and PMF. I told the board Iâd go raise. One insider offered to lead the A; quick diligence into the holidays taught me: donât start in Nov/Dec (or midâsummer). Be ready Jan 2 and after Labor Day; wrap by July 4 or Thanksgiving. I reâarchitected our story and hit January aggressively. The goal: responsible growth and a path to profitability, with enough runway through macro uncertainty.
Jason Kirby: Will you need to raise more?
Paul Kromidas: Be opportunistic with the right partners, but we donât need a giant slug. Weâre running the business assuming we wonât raise moreâprepare for the worst and be pleasantly surprised otherwise.
Jason Kirby: There are other funded players. How did you pick investors and differentiate from them for a ventureâbacked outcome?
Paul Kromidas: Investors patternâmatch to comps, but the best companies often lack exact comps. We differentiated on three axes: (1) Brandâa consumer brand is rare in proptech; lessons from Airbnb show brand drives outcomes. (2) Fintechâour financing mechanisms and costâofâcapital expertise appeal to fintech investors. (3) Technologyâunderwriting and pricing tools. I targeted subjectâmatter investors in those pockets vs. generalists, tailoring the narrative to their theses.
Jason Kirby: Founders often deliver one elevator pitch to everyone, but investors need the right framing to âput you in their box.â
Paul Kromidas: Exactly. I put my product hat on and built empathy for my customerâthe VC. I wrote an investor memo that answered what theyâd need for IC, using a template from an insider. It forces you to see your business through their lens and makes digging in easier.
Jason Kirby: About the $50M debt facilityâhow did you approach and structure it?
Paul Kromidas: Many founders lack debtâcapital experience. Even small thingsâhow banks work, how they talkâmatter. Speak the customerâs language. But founders can miss hidden terms: covenants, required liquidity, triggers that can put you out of business. I hired a capitalâmarkets advisor (exâJP Morgan MD) to help underwrite the debt, model scenarios, and negotiate. He later became our CFO. If your business uses debt, hire that expertise early.
Jason Kirby: Great leadership lesson: know when to bring in experts and skip the learning curve when you can. As we wrap, what advice do you have for founders planning to raise?
Paul Kromidas: Start earlier than you think. Have empathyâtailor to their objectives. Move fast and parallelâpath; run a structured process. Donât take rejection personallyâthere are many unseen reasons. Ask for feedback and keep doors open. And cultivate tenacity. Youâll get knocked down. Keep recalibrating until you get it done.
Jason Kirby: Appreciate itâthough you gave me a little PTSD from past rounds! For founders who enjoyed this, where can they learn more about you and Summer?
Paul Kromidas: Iâm on LinkedIn and X (not TikTok!). Check out gosummer.com and our socials @StartSummering.
Jason Kirby: I love that. I want a Summerâespecially now. Rain and cold⊠Summer sounds nice.
Paul Kromidas: Summer is a state of mind.
Jason Kirby: I do love winter sportsâsnow and cold, not rain and cold. Appreciate you being on the show, Paul. Tons of valuable insights.
Paul Kromidas: Thank you very much for having me, Jason.
Jason Kirby: Have a good one.
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Keywords: Summer Homes, PropTech, vacation rentals, gradual ownership, rent to own, underwriting model, fundraising strategy, Series A 2023, seed 2021, debt facility $50M, Airbnb insights, brand strategy, marketplace supply, venture capital, investor memo, parallel-path fundraising, founder advice.