FD Ep. 69 Carrie Kerpen

How To Make Your Business A Sellable Asset

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Preparing Yourself for a Strong Exit with Carrie Kerpen

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In this week's episode, I chat with Carrie Kerpen, a social media pioneer who has successfully sold a business and now advocates for female founders. We discuss the gender gap during exits and how founders can navigate the process better.

What you can expect:

  • 00:15 Building Likeable Media and scaling one of the first social media agencies
  • 04:15 The RED framework for making a business a sellable asset
  • 10:10 The Exit Gap and its impact on Women Entrepreneurs
  • 15:59 Why recurring revenue is key to a strong exit
  • 22:05 Trends in M&A and the importance of AI in future acquisitions
  • 33:20 Insights into The Whisper Way, Carrie's upcoming book

Watch it Now

ABOUT CARRIE KERPEN

Carrie Kerpen is a trailblazing entrepreneur, author, and advocate for female founders. She built Likeable Media, a pioneer in the social media agency space, which scaled rapidly and achieved a major exit in 2021. Carrie now leads The Whisper Group, focusing on exit readiness for women-owned businesses, and is set to release her book The Whisper Way in May 2025.

Through her work, Carrie has empowered countless founders to dream big, execute strategic plans, and confidently navigate the exit process.

Connect with Carrie:

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