The Customer Retention Fix That Saved $100K+ in Churn
Sometimes, founders focus on growth at the top of the funnel and quietly lose ground at the bottom. In this episode, Travis Steffen (8 exits,$ 200M+ in deals) breaks down why poor retention can quietly block your fundraise or tank your exit.
We unpack the mechanics of churn, how Revatto is reshaping retention for subscription businesses, and why assigning real ownership to churn can shift your entire valuation. If you’re not treating churn like a core product, you're probably leaving money and investor confidence on the table.
We talk:
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- 03:07 Why "Never Quit" is holding you back
- 05:47 Churn: The growth killer founders ignore
- 09:12 What you learn when a startup fails
- 12:05 Retention as a strategy.
- 14:52 Why investors walk, even if your numbers look good
- 21:06 From Flatlined to $70M: A Turnaround Breakdown
- 42:29 How to save customers
- 47:24 How to Test Revatto, with $1,000 in Free Recoveries
- 54:24 The Exit That Went Sideways, and What It Cost
ABOUT TRAVIS STEFFEN
Travis Steffen is a founder, operator, and builder with a track record most founders never reach. He’s exited eight companies, raised more than $100M, and led over $200M in M&A. His work spans SaaS, cannabis tech, fintech, and AI. Today, he’s the co-founder of Revatto, a company that helps subscription-based businesses retain more customers and only charges when it works.
Check out Revatto
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